EndoCure is a revolutionary femtech startup that has developed an AI-Powered Ultrasound Robot which performs diagnoses for women suffering with endometriosis. This tool will aid in early detection, annual post-treatment follow up, and active surveillance. EndoCure hopes to provide diagnoses and treatment for the ~200M women globally who suffer from endometriosis. The goal of the project is to get a better understanding of the complex American Healthcare landscape and develop a Go-to-Market Strategy. The American Healthcare System is complex, with insurance companies, private practices, medicare, and other institutions/programs complicating its structure.